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3 things not to do when selling your home

Selling a home is a tricky business. And it’s also something of a national pastime, which means that everyone has an opinion on it.

Don’t engage your agent late in the day

The way the real estate industry works, sellers generally only pay agents one fee: a commission on the sale price.

The commission doesn’t vary depending on the amount of advice you glean from your agent, which means sellers should engage them as early in the process as possible.

The earlier sellers engage agents, the more time agents can spend on advising how to redecorate a home in line with the tastes of the target market.

Don’t set your price too high

Price isn’t necessarily the most important factor in a buyer’s purchasing decision, but it’s one of the easiest ways to filter out properties when putting together a shortlist.

Price your property too high and you’ll scare off large numbers of otherwise interested buyers.

Don’t skimp on marketing costs

Buying and selling property is never cheap. But tightening your purse strings isn’t always the answer.

By exposing your property to far-reaching audiences, an effective marketing campaign is one of the best ways to drum up demand for your property. And the greater the demand, the higher your chances of securing a good sale price. Which is why skimping on marketing costs represents a false economy.

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